Apple meta mania

July 12, 2008

So there I was driving down University Ave, exploring Palo Alto, when I saw a line of young folk snaking round the corner. I thought I had discovered the downtown movie theatre. But no. It was the Apple Store. They were all desperate for their new 3G iPhones. Curious thing, the iPhone. Mostly I find myself thinking “wuh ? its only a PHONE”. I don’t even own a mobile phone. Hey, either you send an email or you meet someone. But there is another me somewhere inside who is inching out and saying “want… want … want …”. Why is this ???

There is clearly a mania about the mania. Every newspaper I see or TV channel I tune in to is going on about iPhone mania even more than about iPhones. The story has become its own story. (Didn’t Marshall McLuhan say that ? Or was it Andy Warhol ?) Perhaps I can start a craze for stories about the stories about the craze ?

Any iPhone-o-clasts out there ?